Make sure that your commercial assumptions are aligned with your
product development and prepare your market entry early enough
We actively collaborate with the project team during the development stage, ensuring that the commercial view is integrated early in the process. This approach helps shape the product to meet market demands and positions it for success from the outset. Our role involves preparing the groundwork for a successful product launch, laying the foundation for effective market entry.
To remain competitive, we conduct continuous monitoring of the competitive environment, identifying trends and potential challenges. Developing a robust target product profile (TPP) is a key step, as it aligns the product’s features with market expectations. By focusing on market impact and acceptability, we ensure the product is well-received and generates maximum value.
Our expertise extends to TM and branding development, crafting a distinct identity for the product. We then proceed with the creation of a detailed business plan that includes strategic goals and action steps. Additionally, we develop a sales forecast scenario, providing insights into potential revenue streams and performance metrics.
A key component of our service is the profit and loss evaluation, which provides a clear understanding of the financial viability of the project. We also perform a thorough strategy analysis for life cycle management (LCM) to maximize the product’s market potential over time. This ensures a sustainable and profitable presence in the market, delivering long-term value for all stakeholders.
